Senior Marketing Executive

As our Senior Marketing Executive, you’ll have an amazing opportunity to gain experience in both marketing and sales as you’ll be involved in various campaigns driven by marketing.

Job Description

Title: Senior Marketing Executive

Location: Manchester

Reporting to: Head of Marketing

Position Description

Are you passionate about technology and innovation? 

We are one of the UK’s fastest-growing managed IT services and cloud-hosting providers and we are looking for a driven, ambitious and energetic team player who can work along side our Marketing team on Lead Generation campaigns. 

Sitting within the marketing team, you’ll have an amazing opportunity to gain experience in both marketing and sales as you’ll be involved in various campaigns driven by marketing. 

We are seeking an energetic and an effective communicator who is self-motivated and thrives on the prospect of uncovering new business opportunities.

Key Responsibilities

Work in support of the Head of Marketing, and wider marketing team, to Design, Implement, Manage and Report on targeted multi-channel marketing campaigns to:

  • Generate new logo business
  • Increase spend across existing client base
  • Enhance brand awareness across target markets
  • Work collaboratively with Sales leaders, Social Media and Graphic Design leaders to identify, create and deliver highly targeted campaign support assets, covering all areas of the buying cycle
  • Creation of coordinated Landing Pages, Email Copy and Social Content in Zoho Marketing Hub
  • Create persona / vertical market based content to support campaign messaging in collaboration with Sales & Solutions leaders
  • Facilitate new client success stories (case studies) working closely with the Sales team
  • Utilise SEO to improve SysGroup search authority and improve search rankings across keywords
  • Support Head of Marketing in vendor and MDF management
  • Use Google Analytics to measure and report on campaign based activities
  • Ensure all copy and associated messaging is consistent with brand guidelines
  • Be a genuine team player who can also work independently and is highly self motivated

Skills & Experience

  • A minimum 4 years B2B Technology Sector experience essential
  • Ability to demonstrate having worked on multi-channel B2B campaigns essential
  • Experience of monitoring performance results in Google Analytics, SEMrush or similar is essential Experience of ZoHo Marketing Automation Platform would be advantageous
  • Professional qualifications / training in marketing advantageous
  • Excellent verbal, listening and written communication skills
  • Goal orientated and self-motivated
  • Demonstration of a ‘can do’ attitude and team ethic
  • Desire to grow and learn

Interested? Apply now!

Please send your CV and a covering letter to our People & Culture team